For those of us who specialize in external communications, we sometimes undervalue—or even forget—a critical component of PR: internal communications.
My team recently worked on communication for two large merger and acquisition projects. When companies merge, internal communications is a priority.
Internal stakeholders can be our best external advocates. Reassuring, educating and equipping them is critical.
Just as technology has upended external PR, it has revamped internal communications, as well.
How can you make internal communications more innovative? Here are a few ideas:
1. Create snackable, sharable content.
Love ’em or hate ’em, listicles, infographics and GIFs spread for a reason.