Pre-packaged guidance and slogans often ring hollow.
Consider the plight of line managers responsible for cascading messages. Communicators often create such platitudes intending to make life easier for line managers, but those regurgitated words lack sentiment or spirit.
Ideally, line managers should be the organization’s chief communicators, but according to the recent State of the Sector report from Gatehouse, 52 percent of respondents feel the lack of line manager communication skills is the most pressing challenge that internal communicators face.
We can we do? Here are some ideas: