While we all know the benefits of using LinkedIn for networking and job hunting, many business owners underestimate the social network’s power when it comes to promoting businesses.
Your company should have its own page on the site, of course, but there are a number of other ways to use LinkedIn to drum up new business and build industry connections.
Some of these strategies include:
1. Providing original content.
You probably promote your company’s blog on Facebook and Twitter, but you should do so on LinkedIn, too. Use posts that have been particularly successful to create a range of strong content on your company page.
When you prove you’re aware of industry trends and can speak eloquently about them, potential clients or business partners may give you a second look.
2. Participating in LinkedIn groups.
To truly stand out on LinkedIn, you have to do more than just shamelessly promote your content and developments.