6 ways to use Pinterest for storytelling

Think of your products in terms of stories—and make them come to life on Pinterest. Communicators from Disney Parks, PBS and Definition 6 show you how.

The conference featured presentations from communications professionals at Disney Parks, The Phoenix Suns, Whole Foods, Google, ESPN, Southwest Airlines, Marvel, Microsoft and Zappos to name a few.

I participated in a panel discussion about how brands can use Pinterest for storytelling. The panel featured Whole Foods’ Michael Aaron Bepko, global online community manager; Samantha Hosenkamp, social media director for Ragan Communications; and Kevin Dando, director of marketing communications for PBS.

As a supplement to the ideas I shared during the lively discussion, here are six tips brands can use to leverage Pinterest for brand storytelling:

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