Crisis Management 6 ways Toyota used social media to rebuild its reputation A recall crisis damaged a respected brand; the carmaker has employed Digg, Facebook and other venues to restore its good name. By Russell Working@byworkingApril 18, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.