6 ways Yammer increased employee engagement at Teach for America

The internal social network affords engagement opportunities that few other communication channels provide. Here’s how to use it to your advantage.

Ragan Insider Content

Whether your organization’s employees are spread over several floors, offices, regions or countries, connecting employees to one another and to the organization’s mission is, to say the least, a challenge.

Sure, you can send emails, tack messages to bulletin boards or post to the intranet, but few communication methods connect and inform people like Yammer.

In a Ragan Training video, “How Yammer spurs employees’ feedback and collaboration for Teach for America,” Aaron French, managing director of internal communications at Teach for America, explains how Yammer helped increase employee engagement at the organization.

Here are a few of his tips for making the most of the internal social network:

1. Encourage employees to discuss news and issues.

At its core, Yammer is a way for employees to share news. In French’s words, it’s a way to say, “Hey, 2,400 people who work at Teach for America, I find this interesting because I work here, and I think you will, too.”

French and his team promote Yammer as a “brave space” where people are empowered to discuss topics they might not know much about, but still with the community’s support.

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