7 AP style changes for clear, concise PR copy

The latest edition of the AP Stylebook includes a chapter on data journalism. Aside from that, several new entries can help tighten your writing.

It’s no longer only specialists who speak the language of data.

On May 31, AP Stylebook released its latest edition, which includes roughly 200 new or revised entries. The publication also comes with a new chapter on data journalism.

AP Stylebook wrote in a press release:

Data journalism has become a staple of reporting across beats and platforms, no longer reserved for specialists. Government agencies, businesses and other organizations all communicate in the language of data and statistics. To cover them, journalists must become conversant in that language.

Though AP Stylebook’s remarks were geared toward journalists, PR pros should take note—especially as they craft copy that uses numbers and other data to quantify results and industry trends.

New data journalism chapter: Reporting on quantitative info isn’t just for specialists. Our tips are for all journalists. #APStyleChat (1/4)

— AP Stylebook (@APStylebook) May 31, 2017

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.