Hundreds of thousands of companies around the globe have started digital community-building initiatives by asking staff members to blog and participate in social media.
This can be a win/win for companies and their employees, as blogging can help develop a company’s brand along with the personal brands of its employees.
Unfortunately, many employees whom companies have asked to blog haven’t spent any serious time writing since they wrote their college term papers or high school book reports. And for many who already have the writing chops, the idea of putting their thoughts on the Web where anyone can see and comment on them is intimidating.
Luckily, PBS’ famous afro-wearing painter, the late Bob Ross, has some advice for those of us looking to build our brands through blogging. PBS recently remixed some of his most insightful teachings about painting into a YouTube video mashup, and many of them translate directly to blogging.
Note: The rest of this article won’t make much sense if you haven’t seen the funny, yet insightful, video first: