1. Thinking like a journalist, but not as a marketer
PR practitioners need to understand both mindsets and strike a balance when delivering messages.
2. Hating math
We must no longer utter phrases such as, “I went into PR because I’m bad at math.” Saying that hurts our credibility. In today’s business environment, measurement, analytics, and the ability to quantify results are essential.
3. Fearing to admit failure
We must have the confidence to admit failure, but we can never accept it. We can’t be afraid to acknowledge internally when programs are failing and be ready to recalibrate when necessary.
4. Failing to measure