For your audience to be engaged, they need to know, like and trust you.
Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?
Here are seven:
1. Curate content.
Posting curated content is a great way to build engagement and bridge any gaps in your content marketing strategy. By sharing top-quality content from other creators in your industry, you can position yourself among your audience as a reliable resource. You get the chance to introduce your followers to other content creators and reach a wider audience.
2. Create infographics.
Infographics are liked and shared on social media platforms 3 times more than any other type of post. Highly visual pieces that contain a lot of information in a format that can be easily digested by readers and have the potential to generate a ton of engagement and even attract new followers to your social media accounts.
There is a ton of information flowing through the internet each day and many people prefer small, relevant bits of visual information rather than huge walls of text. When presented with an infographic, people are able to understand, appreciate and take action with ease.