As a marketing tool Twitter gets much more interesting and useful when you can filter out 99 percent of the junk that doesn’t apply to your objectives and focus on the stuff that matters.
The basic search.twitter.com functionality is fine for finding out what’s being said about your search terms. The advanced search function offers more ways to slice and dice the stream, but still leaves some room for improvement as it only searches what’s being said and where. From a communication standpoint, who is saying it might be more useful.
Now that the search engines offer real time search, you can create some powerful searches and alerts combining Google and Twitter.
1) Target by occupation
Let’s say you have a business that sells an awesome service to attorneys. A simple search on Twitter will turn up thousands of mentions of the word attorney, but many of them will be from people talking about this or that attorney or the need to hire or not hire one. That’s probably not very helpful.