If you’re like most marketers, you probably have a love-hate relationship with Facebook. Yet there’s no denying the social networking behemoth is a great addition to your digital marketing presence. It allows you to expand your reach, increase your engagement, and drive more people to your website.
Facebook changes its features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what’s new. As a result of a slew of recent changes, you may not have noticed a number of updated features that give you more control over your Facebook page and, by extension, your Facebook marketing efforts.
Consider this your cheat sheet. If you’re not already putting these features to work on your Facebook page, now is a great time to start.
Here are seven little-known tricks to maximize your Facebook page:
1. Track your organic and viral visibility.