Community management is thrilling and challenging in equal measures. Managing a corporate Twitter account requires a clear vision, a thoughtful strategy and dedication in order to keep a brand in front of established customers, while attracting new ones.
Here are seven practical tips on how to manage a corporate Twitter account:
1. Set expectations for content—and follow through.
Amid millions of social media accounts and billions of conversations taking place every day, getting your corporate Twitter account noticed can be challenging. Grabbing the attention of your target audience starts with establishing your social brand profile, which is achieved by constantly publishing relevant content.
Consistency helps build a routine that helps your followers know what to expect from your account. Users tend to unfollow inactive accounts or accounts that tweet only once or twice a week.