How can you make sure every link you share leads your followers to worthwhile content? Before you tweet a link, ask yourself these questions:
1. Is it different? Are you about to tweet a piece that addresses an old issue in the same old way? If so, why? Your followers don’t need to see something they’ve already seen a thousand times. Give them something different and interesting.
2. Is it useful? The idea is to add value. If you do, people will read/watch/listen to the content you share and apply it to what they do. When you share useful content, you position yourself as an indispensable resource.
3. Will it get a reaction or foster discussion? You should tweet with the intent of having people tweet back. Why? Because you want to start conversations. Will the content elicit comments, or will people glance at it and move on?
4. Who created it? While your content doesn’t always need to come from “experts,” you don’t want to only share content from unknown bloggers or competitors, either. And you certainly don’t want to just share your own content. Your best bet is to mix it up and lean on experts when possible.