7 reasons the benefits of modern comms outweigh the risks

Your employees can solve problems on social enterprise networks. Your leaders can quash rumors and encourage innovation. Work can even be more fun.

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Perhaps you’ve heard the fretting of senior leaders and read the cautionary briefs written up by your legal department.

Everybody wants you to know that modern internal communications—the social, digital kind—come with risks.

Employees might share confidential information. Productivity could decline as they waste time “liking” and reading non-essential posts on your enterprise social network. Management could lose control.

“These are very real risks,” says Becky Graebe, senior manager of internal communications at the business analytics firm SAS.

It’s just that, if handled properly, the benefits outweigh the risks, she makes clear in her Ragan Training session, “Forgo the familiar: Let’s talk about the real risks of modernizing communications.”

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