Practically everyone is on Facebook. That means it’s the perfect way to reach your audience, right?
It can be, but let me assure you that it isn’t as easy as it sounds. A lot of things have to happen before people hit the “like” button on your page. And even then, you have the arduous task of holding their attention.
Chances are that you—like many other companies—find it difficult to generate the interest you’d like on your Facebook page. Don’t worry. You’re not alone. You can probably pinpoint your lack of success on one or more of the following:
1. You don’t promote your page the way you should.
Just because people are on Facebook doesn’t mean they are looking for you. In fact, they probably aren’t. It’s your job to promote your page just as you would your website. Put it in your email signature, on brochures, in ads-put it everywhere.
2. You don’t provide interesting content.
Like Twitter, Facebook is built on content sharing. If you provide interesting content on a regular basis, your following will grow. Remember, “interesting” means any content that will grab your target market’s attention.