7 reasons your Facebook page is a hot mess

Branding efforts on the social network can go awry because of poor visuals, lackluster content, or an absence of fun. See how to turn things around.

Ragan Insider Content

It’s in a state of disarray so chaotic that it’s dizzying to look at—a mess beyond the normal range of disarray.

It may sound like I am describing Lindsay Lohan heading to court on a Monday morning, but no, I am describing a Facebook business page that lacks a strategy for consistent engagement but has potential to become super hot.

Could this be your business’s page?

Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. There are plenty of ways to sabotage your success when it comes to creating Facebook content, and we’ve all been guilty of them at some point.

Here are seven reasons your fans might view your Facebook page as a social media hot mess:

1. You don’t use enough visuals.

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