As a writer, I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the majority of press releases on those sites flat out suck.
Why? Because they usually make one or more of these common mistakes:
1. It’s exploding with keywords
First, let me say that I’m a huge proponent of search engine optimization. Optimizing your online press release is an excellent way to increase your search engine presence and gain a few keyword-rich back links to your website. But optimizing your press release doesn’t mean you should cram so many keywords in it that it becomes unreadable.
If your headline reads, “Houston Bicycle Company Launches New Website About Houston Bicycle Repair and Houston Bicycle Maintenance,” do us all a favor and never write another press release again.
2. Did Billy Mays write this thing?