7 smart things every PR pro can do during a snowstorm

With nearly two months of winter left, there’s a good chance lots of PR pros could find themselves snowed in at least one more time this year. Don’t let it get you down.

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Metro New York is still digging out of the foot of snow that winter storm Janus dumped on it this week, and Texas is bracing for Kronos.

Even if your area isn’t recovering from or bracing for a storm, there’s still plenty of winter left, which means there’s a good chance that another major snowstorm could shut down a city.

It’s easy to get tired of eating the cookies you bought during an “emergency” pre-storm grocery run or watching reporters get blown off their feet during live shots of the snowstorm. Speaking from personal experience, I’ll venture to say that most PR professionals and communicators don’t thrive on down time.

If media outlets are in full-on weather mode, forget unsolicited phone and email pitches.

Below are seven ways for marketers and PR pros to stay productive until the weather clears. Most can be done from your cozy couch:

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