7 smart things PR pros can do during a blizzard

If you’re snowed in today (or there’s a chance you could be in the coming weeks), take heed of these tips for being productive in weather-mandated downtime.

Can’t pitch your story because of the weather? Tired of eating the cookies you bought during an emergency pre-storm grocery run? Sick of watching reporters get blown off their feet during live shots of the blizzard?

Speaking from personal experience, most PR professionals and communicators don’t thrive on downtime. Plus, when the media is in complete storm-coverage mode, forget unsolicited pitches.

Below are seven ways for communicators in marketing and PR to stay productive until the weather clears. Most of these can be done from your cozy couch, and you don’t have to shovel anything.

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