Businesses skimp on visuals at their peril, as content with images have been found to garner 94 percent more views than plain text. Appealing visuals get clicks and make your message stick. Optimizing images also boosts your SEO, which can increase site traffic.
There’s no excuse to use bad photos anymore. The internet is rife with free image websites that use the creative commons zero license, indicating that ownership rights have been waived.