7 tips for developing a corporate podcast

From identifying your purpose to measuring your results, these pointers will get you up and recording to reach your audience through this increasingly popular channel.

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Are you using podcasts within your channels mix? Have you toyed with the idea, but don’t know where to start?

The Green Room by Deloitte tackles a tricky question about the world around us every two weeks. From automation anxiety to zero waste, we call on clever experts and great research from across the firm and beyond to find the answer. At around 30 minutes each, they’re just the right length for that morning commute, too.

They’re hosted externally, so anyone can tune in and listen.

Having just wrapped our first season, we’ve done lots of thinking about what makes a great podcast. Over the last nine or so months, we’ve learned a lot, done some things well and made a fair few mistakes along the way.

After 12 episodes and 20,000 downloads, here are seven things we’ve learned about making a podcast:

1. Know why you’re doing it.

We didn’t set out to make a podcast. But when we sat down to work out how we could bring our insights to life in a way that resonated with our people, it just happened to be the answer.

Deloitte colleagues are naturally smart and curious. We’re fortunate that we have experts on a wide range of topics in our business. This gives us a legitimate voice on the issues that matter most to our people and clients.

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