Recently I had the opportunity to work closely with CooperKatz principal Ralph Katz on a presentation focused on creating and facilitating effective brainstorming sessions.
Before co-founding CooperKatz in 1996, Ralph trained as a brainstorming facilitator at Burson-Marsteller, where he went on to lead the firm’s highly regarded creative services unit. He has carried the skills with him ever since, making the sessions a cornerstone of our open, innovative culture.
For Ralph—and, really, our agency as a whole—brainstorming is all about disciplined creativity. It’s about tackling a problem head on, but also taking productive “excursions” away from the problem. In working with Ralph on the presentation, I learned some key tips on how to create the most effective brainstorms in the business: