7 tips to achieve better internal communication results

Make sure your strategy is tied to overall company objectives. Also, back your claims with data, provide clear calls to action, facilitate learning opportunities and act on colleagues’ feedback.

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More consistent, transparent communication often leads to increased employee engagement, which is rocket fuel for improved business outcomes.

Here are seven ways to bolster your internal communication efforts in the coming year:

1. Share your goals and plan.

Your company probably has a mission statement, vision, strategy and goals for the near future. Make sure your communication initiatives and objectives align with larger company goals.

Every year, your communication goals should be evaluated and tweaked based on the past year—and based on any organizational pivots that may have occurred. Evaluate these changes, alter your plan as needed, and share your plan broadly. Re-share your communication plan every few months to remind everyone of key objectives and to monitor progress.

2. Provide insights and data.

If you want more buy-in, share statistics and metrics to back your claims. Whenever possible, provide tangible results to encourage and motivate your team.

Don’t limit yourself to internal data. Chase down and compile available numbers from competitors and industry titans to see how your efforts measure up. Take the time to analyze industry research and growing trends, and use those insights to fuel your own initiatives.

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