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A Weather Channel journalist Skypes Gerard Braud, a media coach and former network TV reporter who lives along Lake Pontchartrain near New Orleans.
Using his iPad, Braud shows the reporter the whitecaps lapping into his front yard. The producer wants B-roll—footage of the stormy lake. Then he asks for a live shot with Braud talking.
“Before you know it, I’m holding up my iPad with Skype on my front porch, and I’m live on the Weather Channel,” says Braud (pronounced Bro). “The technology works.”
What does this mean for you, communicator? Demanding media—and incredible opportunities, Braud explains in a Ragan Training session.