7 traits of stellar social media marketers—and tools to help

With all the intricacies of online branding and audience engagement (much less converting visitors to customers), it’s great to have some help. Take a look.

There are so many fantastic social media tools available to help your business, but it’s very difficult to find time to check them out. The right tools can help you become more efficient, leading to improved results.

Successful social media marketers share common traits. Here are seven, along with tools for similar success:

1. You create excellent content consistently.

It’s important to create content to demonstrate your expertise and build trust with your audience, but you need to do so consistently. Success does not happen overnight.


Betaout is an editorial project management software. It can be used by an individual or a team to schedule, plan, and manage content creation. You get great functionality for free for up to three users.

An editorial calendar is essential if you are creating content, as it helps you collate your ideas in one place and plan content for yourself and/or your team. You will become more consistent with the delivery of content using this type of software.

You can write down ideas for blog posts, create a calendar, and even write the content directly within Betaout. If you work as part of a team, you can assign your content to someone in the team to review.


The Facebook tool Postplanner enables you to plan, schedule, and find content for sharing on Facebook. Using PostPlanner, I have delivered Facebook content much more consistently.

You can:

  1. Schedule content at the times most suitable for your fans;
  2. Select content to share from sources you trust;
  3. Add those trusted sources;
  4. Find trending content related to your business.

2. You are a curator.

A curator finds and shares fantastic, relevant content. To be an effective curator, you need certain tools:


On Scoop.it you can follow “boards,” which are collections of content that other people found. As you get to know people on Scoop.it, you can follow boards from people you trust who track content relevant to your business.

3. You build a large audience.

Expanding your social media presence takes time. You must provide a steppingstone on your website, converting your visitors to email subscribers and then, over time, to customers.

Of course, we have a couple of tools to help:


With AWeber, you put customized forms on your website so that email subscribers go directly into your email database. You can check your conversion rate, tracking visitors versus subscribers.

AWeber also enables you to measure conversion rates on different parts of your website.

Lead Converter

Popups that appear when you are browsing a website can be quite annoying, but they achieve good conversion rates. Lead Converter integrates with AWeber and provides a variety of options to encourage your visitor to convert. For example, you can display a popup when someone visits a certain page on your website, or you might display a bar across the top of your screen. What’s great about Lead Converter is that you can test which option works best, display variations of the same popup, and much more.

The following is an example of a popup. If you wanted to test this out you could have multiple variations and see which one gets the higher conversion.

Some popup boxes can appear after a certain amount of time that a visitor spends on your site.

4. You manage your reputation.

Your online reputation is really important, so it’s vital to track what people are saying about you or your business.

With Mention, you can track mentions of specified keywords across the Web, including Facebook, blogs, Twitter, and more.

The app is available for both mobile and desktop devices.

You can track when your company name is mentioned and filter the mentions by channel, as in the example above.

5. You monitor results.

Analytics are an extremely important part of social media marketing. You need to check what is and isn’t working and then take corrective action as required. Everybody has a different audience, different content, and different behaviors of visitors, so there’s no one size that fits all. It’s why monitoring results is vital.

Google Analytics is a free tool and well worth setting up. You can track social media traffic in Google Analytics to see what benefit you are getting.

To compare the performance of your Facebook page against that of your competitors, try out Agorapulse Barometer.

If you want to research your industry related to Twitter, Facebook. YouTube, etc., then it’s worth checking out Social Bakers.

6. You test, test, test.

There are various tools you can use to gauge what’s working and what’s not. Within Google Analytics is Google Experiments, which enables you to test variations of pages on your website.

For example, using Google experiments we have a small difference in our home page on RazorSocial. In the first version, the testimonial from Mark Schaefer is on the left; in the second, it’s on the right.

You can have multiple versions of pages running to test which works best. If you do some split testing, check out Neil Patel’s excellent article on 7 A/B test blunders that even experts make .

Unbounce is great for creating test landing pages without any IT skill needed.

7. You don’t give up.

The most important tool you have is your brain. When you advertise, you can get immediate results but it’s costly. With social media marketing, you spend more time than money and you don’t generally get immediate results-but if you build a real community of loyal followers you get ongoing results.

Ian Cleary is a social media tools and technology specialist. A version of this article first appeared on AmyPorterfield.com. (Image via)


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