7 ways artificial intelligence will transform the communication profession
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
Has Alexa replaced your kitchen timer? Do you rely on your car’s driver-assist features to regulate your distance from the car in front of you? Artificial intelligence (AI) technologies have impacted us all, and the acceleration of digital transformation as a result of the pandemic is expected to continue.
McKinsey’s Global Institute predicts that while AI is being applied to business problems across nearly every sector of the global economy, the effects of AI applications will be felt most in marketing and sales. The research firm notes that AI could unlock as much as $2.6 trillion in business value within the sales and marketing sector.
Starbucks is a good example. Earlier this year, CEO Kevin Johnson, told analysts that the company is relying on AI technology predictions to determine how vaccination rates will impact sales growth.
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