7 ways to jazz up your Instagram presence

Unsure what to do with that visually oriented platform? An Instagram expert offers tips and tools that will help you find your ‘visual voice.’

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal, Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Check out the kids jumping on a trampoline. Or the shot from an elevated train, speeding past its reflection in a big city. Or the Labrador retriever crazily digging a hole on the beach.

They’ve all been run through Instagram‘s hyperlapse, a tool to speed up longer videos and make them more compelling. Organizations should be using it, says Ethan Arpi, who works on the market operations team at Instagram.

The tip was just one of dozens offered by Arpi in his Ragan Training session, “Speak with a visual voice: Connect with your customers on Instagram.”

Instagram is an ideal platform to beef up your images amid a worldwide shift to visual communication, he says. The sheer scale of the platform is staggering. Users have posted more than 40 billion photos and videos to date, and the volume is increasing by 80 million per day.

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