Editor’s note: This story is taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.
When Mayo Clinic launched a jobs website, employee commenters began demanding a location identifier.
Before social media, it would have taken weeks or months to gather and act upon feedback from the hospital group’s 60,000 employees.
Nowadays, internal comments speed the response.
“The very same day that we ran the article about the website launch, we made a change to the functionality of the website directly based on comments that came in from employees,” said Annie Burt, manager for institutional communications.
Many leaders—often encouraged by communicators—have been taught to control the message. The trend at Mayo, Burt said, is “moving from controlling the message to facilitating the conversation.”