Marketing is a skill that a progressive recruiting department must know. As a recruiter, you are no longer just recruiting for the marketing department; you are marketing your company in order to attract and retain top talent.
You must market your brand as an employer, and this starts on the inside of your organization. It doesn’t do much good if recruiters know your company is an employer of choice, but nobody on the inside knows.
Once you market your key messages inside your organization, your employees will speak with that same vernacular and, hopefully, recruit great candidates along the way.
To start, use tools such as an intranet or employee benefit portal to communicate key messages. From there, brand some of your key messages on things like trade-show giveaways, posters within your building, email tags, and on the career page of your website.
The important thing is to make it a company-wide effort. Every interaction between your company and the outside world is a potential recruiting opportunity.
How can your company be an employer of choice? Here are seven ways to promote your company from the inside out.
1. Use “best of” titles.