What to do with your online following once you gain their attention
We spend oodles of time talking about increased exposure for your company or personal brand while using social media. We spend countless hours reading about tips to gain attention and pull users into our content. I spend quite a bit of time on Google Reader trying to stay ahead of the curve and consume the next big idea.
Many small business owners concentrate on one aspect of social media: the attention of the users. It is mainly the increased exposure to potential clients that starts the interest wheel turning. This is the old marketing strategy of the more content you share, the more eyes you will hit.
Initially when entering into a social media marketing strategy companies need to think about the attention gaining concepts for the plan. Whether you are doing a contest, being productive on social networks, or launching a new blog it’s necessary to initially focus on the attention aspect of social media.
What is truly important (in a business sense) is the action the user takes to buy and/or become interested in your product. You have all the attention you can muster! Here’s how to turn the user’s attention into action.