7 ways to write a compelling headline

Why waste time and energy writing superb copy if your potential audience won’t click past a tepid headline or subject line? Try these approaches for attracting—and keeping—readers.

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Your headline is the most important part of your blog or article post.

It is the first and usually only chance you have to get the attention of prospective readers. If they don’t read past your headline and click on your post then the body copy might as well not exist.

According to CopyBlogger, eight out of 10 people will read your headline copy, but only two out of 10 will read the rest.

This is why so much emphasis is placed on the headline in all forms of marketing and advertising.

Your headline has only one purpose—to get the next line read. The next line needs to get you to read the following line, and so it goes on until you reach a call to action.

There is no point in spending a couple of hours writing a post and allocating only a couple of minutes to your headline. If your post doesn’t get read, all your hard work will be wasted.

I want to help you to write headlines that will increase your readership.

Remember, these headline tips can work for email subject lines, tweets, Facebook posts, videos, and many other situations where you want to grab someone’s attention.

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