Having a solid B2B social media strategy is key in attracting and converting qualified leads. With more than 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success.
One of the most effective ways to utilize Facebook marketing for your B2B business is to create a fan page. Attracting new fans to your page takes a mix of careful planning and proper execution. To understand some key ways to attract more fans and boost lead generation, consider the following seven tips to get new Facebook fans to increase your share of voice in the network:
1. Create an active wall
An active wall displays current interaction and interest on the Facebook page. This is also a valuable way to provide social proof to potential fans of the page.
2. Use photos