75 percent of Yahoo employees don’t use Yahoo Mail

It ranks right up there with working at Ford but driving a Chevy. Or being a Boeing employee who insists on flying on Airbus.

It turns out Yahoo employees are refusing to switch from their longtime corporate email—Microsoft Outlook—to the new Yahoo Mail. Only 25 percent have moved to their employer’s product.

The news leaked out when a pair of Yahoo bigwigs sent an email—of 588-word length that begged employees to make the switch.

But it turned into a self-inflicted brand crisis.

“Even Yahoo employees don’t use Yahoo Mail,” reported Fox News. The Huffington Post joined the dogpile: “Yahoo Can’t Get Its Employees To Use Yahoo Mail, Memo Reveals.”

The ruckus started when Jeff Bonforte, senior vice president of communications products, and CIO Randy Roumillat wrote in the leaked memo:

Earlier this year we asked you to move to Yahoo Mail for your corporate email account. 25% of you made the switch (thank you). But even if we used the most generous of grading curves (say, the one from organic chemistry), we have clearly failed in our goal to move our co-workers to Yahoo Mail.

Revamped mail in October