You can tell that the year is about to end when nearly half of all blog posts and press releases talk about trends and predictions.
So, we’re not going to predict what 2014 will look like. Instead, we’re going to look back at some of the year’s best blog posts, that we think all comms pros should read before the year ends.
Here are our top eight blog posts, listed because of their impact and insights. We also asked some of the authors how they came up with the idea and what they feel the impact has been.
1. Did Google just kill PR agencies? (Tom Foremski, ZDnet)
No one can fuel a PR debate like Tom Foremski. His 2006 post “Die! Press release! Die! Die! Die!” is considered evergreen and often is referred to by bloggers who want to declare the end of the era of the press release.