8 essential steps when a reporter says ‘yes’

Developing and landing a story pitch are just the beginning. Making the most of the opportunity requires planning, diligence and carefully guiding the journalist toward conveying your message.

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You’ve sent out that perfect pitch, and the reporter has expressed interest.

You’re excited—as you should be. You do a happy dance around your office.

Then it hits you: Now what?

The work doesn’t end after researching and crafting the pitch and capturing a reporter’s attention. So, what are your next steps?

Here’s how to make the most of any coverage opportunities that come your way:

1. RSVP. If a reporter responds to your outreach, get back to him or her promptly. Even if you don’t have all the answers to every question, at acknowledge the message and say you’re working on responding. If you wait, the opportunity may disappear because he or she will have moved on to the next story or source on their list.

2. Provide what they need. Before you reach out to journalists, have your images, logos, customer references and any other information ready so you can fulfill their requests right away.

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