We join Twitter chats, read articles by experts like those on PR Daily, tune in to webinars and attend conferences when time and money allow.
One great way to stay up on industry happenings is to follow experts who can teach us about best practices and the latest trends in writing, storytelling, content marketing, measurement and more.
In that spirit, I’m listing some favorite experts and why you should follow them:
1. Ann Handley
Writing is the foundation of PR. That’s why you should follow @AnnHandley and @MarketingProfs. A well-known figure in B2B marketing, Handley is the author of the best-seller “Everybody Writes” and founder of MarketingProfs. She doles out witty advice on ways to improve your writing.
Measurement. The term alone can send many a PR pro heading for the hills. A vice president of marketing technology at Shift Communications, as well as a prolific speaker and blogger, @cspenn has a straightforward approach to providing measurement and marketing technology tips, along with advice for all communicators.