Your company website is probably static—its content doesn’t update or change often, except your blog. A microsite dedicated to press releases, financial information, and other details about your company is important to keep audiences up-to-date about your brand.
Chris Antoline, director of customer engagement at PR Newswire and a subject matter expert on media rooms, believes companies should make automation their top goal when they choose a media- or investor-room vendor.
“At the very least, companies should allow their online newsrooms to work on their behalf by automating the posting of their releases from the wire and sending automated, timely email notifications to key audiences,” Antoline says. “Automation is the cornerstone of a well-kept communications website.”
Automation ensures your press releases simultaneously hit all disclosure points needed for compliance. It not only saves time, but also eliminates human error for seamless distribution. (For more on IR-room automation, read Bradley H. Smith on PR Newswire’s Building Shareholder Compliance blog.)
What else does a media room need? Here are eight essentials: