The emotions that move people to take action can also be applied to the pitches we send to bloggers and reporters. Will others buy into our message?
Think of your pitches as food: Are they fresh, appealing, nourishing and inviting? Which ideas and angles will pique interest and become the “Catch of the Day?” Which ones will have a short-lived shelf life?
On your next visit to the grocery store, consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.
1. Swiss cheese represents holes in our pitches.
2. Waffles remind us of a weak position on an angle and story credibility.
3. Fish triggers a sense of a foul smell. Translation: something stinks.