Good headlines are the lifeblood of success on Twitter.
Studies have shown you can increase your conversion rate on a link by 73 percent if you use a compelling headline.
Here’s how to create headlines that will captivate readers:
1. Give readers what they want.
Readers click on headlines that promise a reward. It has to be a reward they want and identify with, such as a solution to their problems or a surefire way to success. The most popular examples start with “how to …” or “tips for …”
Example 1: “How to save your marriage with social media”
Example 2: “6 steps to a perfect blog structure”
Example 3: “What everyone should know about Google”
2. Create intrigue.
Tell a story, but don’t tell it all. This is possibly the hardest type of headline for readers to resist because it taps into natural curiosity.
Example 1: “How is it even possible to do this with social media?”
Example 2: “Marketing has forgotten this technique, but it might change the world”