8 more terms to ax from press releases

Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.

Ragan Insider Premium Content
Ragan Insider Content

Press releases are great promotional tools, but they’re only as effective as the words used to create them. Sometimes people can get in the habit of, well, writing things out of habit. But when it comes down to it, what do these words and phrases add to our work? If you can’t come up with a reasonable response, break out the red pen.

In January, I shared five words never to use in a press release. This is a follow-up with suggestions gleaned from the comments to the story as well as observations inspired by the thousands of press releases I’ve read while working at PR.com.

Here are some commonly used phrases to nix:

1. Pleased/proud/thrilled/excited to announce

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.