Press releases are great promotional tools, but they’re only as effective as the words used to create them. Sometimes people can get in the habit of, well, writing things out of habit. But when it comes down to it, what do these words and phrases add to our work? If you can’t come up with a reasonable response, break out the red pen.
In January, I shared five words never to use in a press release. This is a follow-up with suggestions gleaned from the comments to the story as well as observations inspired by the thousands of press releases I’ve read while working at PR.com.
Here are some commonly used phrases to nix:
1. Pleased/proud/thrilled/excited to announce