8 musts for digital marketers in 2014

Your current or prospective employer will expect a lot from you in the coming 12 months. Here are essentials for success as the new year rolls out.

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Ragan Insider Content

What an incredible time to be a marketer.

Digital marketing is the antithesis of many professions, in which you go to school or get training and perform basically the same job throughout your career. How many careers are so measurable and immediate? How many careers let you play with the latest cutting-edge technology? How many careers let you try something one day, then scrap it and try something entirely different the next? How many careers allow you to participate in an ever-changing array of client projects and campaigns?

2013 was an amazing year for those who’ve chosen digital marketing as their career path, and 2014 promises more of the same.

Aside from the hands-on, nuts-and-bolts skills that are required for success in e-commerce, SEM, mobile marketing, Web analytics, social media, and email, we can expect that in 2014 employers will emphasize eight key qualities when sizing up candidates.

1. Adaptability

Companies have never faced so much uncertainty and risk. In the space of only a few months they can slip from market leader to follower.