8 overlooked ways to manage successful Facebook pages

Many companies have Facebook pages, yet most don’t use them to their full potential. These tips offer new ways to make the most of your page.

A Facebook page itself is now almost shorthand for running a social media presence altogether, yet it’s a unique medium that many of us are still getting our heads around. There’s no right or wrong method, though many brands make mistakes as they go and learn from them. Check out these tips, and tell us about yours below.

1. Write for the news feed, not your wall

When you write an update for your Facebook page, the update will most likely appear on the page’s wall by default. It can be confusing however, to consider that the wall is not the place where 99 percent of your fans will see the update. Though a link or ad will lead some people straight to the wall, your existing fans will see the update in their news feed.

I’ve seen many updates from pages in my news feed that tell me to click on a certain tab, with no link in the update. This is of no use to me when I skim my news feed, and I’m not likely to go the page to find out more if I haven’t been provided with a link.

Saying something like “Check out our tab on the side” is out of context for people seeing this update in their news feed. For this reason, you should also try to use photos to draw people into your updates.

2. Promote your page to people who haven’t ‘liked’ it yet

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