Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
Having trouble getting traction on your pitches?
We hear you.
It can be maddening to pitch a fantastic story—one that you know is perfect for a publication—only to have journalists ignore you.
You’re left to guess what the problem was. Wasn’t the pitch detailed enough? Was your email too long? Should you have tweeted that producer instead, or tried a phone call?
Gather around as Gregory Galant, co-founder and chief executive of the digital PR and journalism site Muck Rack, expounds on the behavior of the bewildering creature known as the American journalist.
In his Ragan Training talk, “Use Data to Pitch the Right Journalists and Build Relationships with the Press,” Galant offers insights that will help you land your pitches, rather than cause both you and your targeted reporters to tear your hair out.