That’s a lament I hear from community managers, social media practitioners, and communications directors who are begging, cajoling, coaxing, and wheedling co-workers, trying to get them to post something to their organization’s or company’s blog.
It can be tempting to throw your hands up. “If your team hates blogging, you need a new team,” suggests one post. The author adds: “They don’t really hate blogging. They hate their job, and that’s a problem beyond the fact that you can’t get them to blog.”
True, someone who hates his or her job is unlikely to blog about it—at least, not in a way that would make an employer happy. But that isn’t the only reason that people say they hate blogging.
Here are a few others, and some ways you can respond before you give up on gaining your co-workers’ participation:
Do they hate blogging—or do they hate the time it takes?
If your workplace is like many others, employees have seen their workloads grow, with less support for getting the job done. If you’re expecting them to crank out blog posts, but you haven’t taken anything off their plates to compensate, you may want to look at some adjustments.