I love working in PR. It’s a career that keeps me on my toes, offers something new and different every day, and allows me to build great relationships with others.
But I’d be lying if I said working in PR is easy.
PR can be an incredibly difficult field that offers a lot of rejection and a heaping dose of disappointment. But it can also be very rewarding. I love it.
However, I realize that a career in PR isn’t for everybody. It takes a certain type of person with a particular set of skills to be successful.
If you’re considering a career in PR, read this article. It might save you from pursuing a career you’re not cut out for.
Here are eight warning signs PR is the wrong career for you:
1. You don’t have patience.
“Waiting is the hardest part.” I hear you, Tom Petty.
As a PR person, you’ll have to become an expert at playing the waiting game. From waiting to hear back from journalists to seeing a PR campaign through, you must have patience.
2. You hate writing.
You don’t have to be a novelist, but you need to be good with words. You need to be able to communicate clearly, concisely and compellingly in writing. And you need to like writing, because you’ll do it every day.
3. You aren’t a people person.
To be successful in PR, you have to be a people person. You need to be friendly and sociable, and able to tolerate all different types of personalities.
4. You don’t want to work late nights or weekends.
As a PR professional, you never know when you’ll need to speak to the media or meet a pressing deadline. You’ll have to be attached to your smartphone, and you’ll probably put in plenty of late nights and weekends. If you only want to work from 9 a.m. to 5 p.m., you might want to consider another career path.
5. You don’t handle rejection well.
Can you not handle a reporter hanging up on you in the middle of a phone call? Do you not want to hear a prospective client diss your pitch? Do you get discouraged at the first sign of rejection?
If any of these apply, PR isn’t the right job for you.
Rejection is part of the game. You have to be able to persist and never take it personally.
6. You can’t multitask.
If you can’t handle five things at once, PR might not be for you. You need to be able to pitch the media, manage your clients, formulate PR strategies, pitch prospective clients, coordinate media opportunities, handle crisis-control initiatives, and much more on a daily basis.
7. You aren’t organized.
As I demonstrated in No. 6, PR pros have a lot of responsibilities. The only way to make sure you do everything properly is to be organized. If you lack organizational skills, a career in PR isn’t the best fit for you.
8. You don’t thrive under pressure.
When you work in PR, you’re always under the gun. You will constantly face tight deadlines, deal with clients who have unrealistic expectations, and try to find creative solutions to a range of challenges. It is one of those jobs where, if you can’t take the heat, you need to get out of the kitchen.
What are some other signs someone is not cut out for PR?