8 sources of Facebook content for brands

Need a stream of interesting and relevant content to engage your audience, but don’t know where to turn? Why not look to these social channels.


Many brand managers struggle to find high-quality content to post, spending hours in search of something worth sharing on their pages. It can prove difficult to find something new, creative, and associated with a brand’s industry at least five days per week.

Niche brands find this particularly difficult; even so-called universal content doesn’t suit their direction.

Page managers can use any of the following places online to assist in finding, storing, and delivering engaging content for even the most obscure or niche brands, and in less than 10 minutes, it’s impossible not to find something interesting and share-worthy.

1. Quora: The thing I love about Quora is that it showcases the curious mind’s pressing questions. Subjects range from simple marketing tactics to hyper-focused inquiries about Beatles albums. Browsing through Quora allows you to “steal” questions and host a Q&A on your Facebook, understand what the public wants to know about a subject that may be associated with your brand, or start conversation as a brand on Quora and encourage your Facebook fans to move over and join in.

2. Post Planner: This app saves page managers a ton of time. (Post Planner says as much as two hours a day.) It searches the Web, including social media content, to deliver article links that you can share on your pages. Post Planner just released a feature that can find content on any topic; I found stuff to post when I search “metal fabricator.” It also has complimentary status update ideas that will get your fans commenting on and “liking” posts. The best part is you don’t have to leave Facebook to use it; it’s a built-in app.

3. Digg: Digg is a staple of the Internet, and after years on the market and a fresh interface, it’s looking swank. I love Digg because it gives me what’s popular on the Web—the stories people obviously want to see, read, and respond to. Users can save stories they like and use them later or create a library to store the week’s postings. It enables you to see stories that people like you, or those who conduct similar searches, are interested in.

4. Delicious: The great thing about Delicious is the access to what other people have stored. By searching keywords, you can see who has added similar articles, and with one click you’re suddenly reading collections on specific topics from those most interested in them. Delicious gives you access to everyone else’s library of content and bookmarking work. Then, you share those with your fans.

5. Reddit: Any Internet troller will know what this is, but for those of you who have yet to think of Reddit as anything other than the birthplace of memes, get ready to think again. Reddit has a vast library of content on a number of subjects. What I find is that articles, YouTube videos, forum-style threads, it delivers the most “quirky” content. You’ll find blog posts and opinion pieces, which (depending on your brand) can strike up conversation when your repost them to your page—if it’s done in an interesting way. It’s also image-heavy, and because posting photos is also highly recommended to dominate Edgerank, this is a great source.

6. NetVibes: With the NetVibes reader, you can make multiple dashboards and add feeds and social media profiles to filter in and gather content. The search option is a standard Google search. It’s an easy place to browse every day, pull content, and post immediately. The “me” account is free as well.

7. Scoop.it: Scoop.it regularly browses the Web for you and finds you content on the topics you are most interested in. Though it’s a curation tool designed to make a feed-style Web page, its algorithm is robust and very effective in finding high-quality content. It also it has a mobile app.

8. StumbleUpon, Pinterest, Flickr: These are grouped together to round out the list because they all offer the best selections of one thing: photos. Need cool pictures of unusual items to share on Facebook? These are your stops to grab and share. I’ve found each one works well for different industries. Flickr kills it outdoors, Pinterest is heavy on food/DIY/household items, and StumbleUpon brings the unusual to the forefront of the Internet.

These are just a handful of resources you can use to find great content to post. A practical way to go about content gathering is to collect up to seven days’ worth, load it into Facebook scheduling, and then just respond to comments from your fans. Be sure to add comments from the brand on the story; personalize them so your audience knows exactly why you are sharing it. Encourage conversation with questions, too.

What resources do you use to find high-quality content for your brand pages?

Constance Aguilar is a Social Media Strategist and Account Manager at Abbi Public Relations where she oversees client strategy on social media channels and traditional media. You can follow her on Twitter @ConnieAguilar and read her other posts on the agency’s blog, where a version of this story originally appeared.

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