We are rerunning the most-viewed articles of 2019. This was one of the top five most-popular social media articles of the year.
Are internal podcasts worth the trouble?
We don’t hear about corporate podcasts very often, because they’re hidden behind a firewall and consumed only by employees or association members. Organizations as diverse as IBM, Whirlpool and Disney, though, are said to be producing podcasts for internal purposes.
Based on what I’ve learned by producing internally focused podcast series for my clients, here are some best practices:
1. Have a clear purpose with measurable objectives. Often an organization will launch a podcast with no plan and no way to measure success or failure. Figure out your goals and objectives before you consider strategies and tactics. Then write down your target metrics. Looking solely at downloads is not sufficient; those are mere outputs. What are the expected outcomes? This is especially important if your employee podcast is related to a larger effort or campaign within the organization (change management, for example).