8 steps to turn staffers into online brand ambassadors

It’s one thing to let employees tweet nice things about you organization and its products or services. It’s quite another to guide them about serving as informed, engaging advocates for your mission.

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As the social media landscape continues to evolve, brands are refining their approach to social media and looking for new ways to take their strategy to the next level.

However, in their search for the next big thing, there’s one important tactic companies tend to overlook—empowering employees to serve as brand ambassadors.

When provided with proper training and the right tools, employees can add value to a company’s social media program by driving engagement online, amplifying branded content, and building valuable relationships with referral sources, potential partners and prospects.

Although the concept of activating employee brand ambassadors is fairly simple, the process of implementing social media training for employees requires careful consideration.

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