Red Smith was once quoted about the craft of writing, “You simply sit down at the typewriter, open your veins and bleed.”
Although the sports columnist offered that sardonic quip—purportedly to fellow scribe Walter Winchell—to demonstrate writing’s difficulty and authenticity, corporate communicators know there is a lot more to writing than simply baring your soul on paper. Heck, sometimes that would be significantly easier than the work you do.
Sometimes you have to crank out an inspiring speech for the CEO when you’re feeling tired, burned out and so far from inspired you don’t even know how to begin.
Other times you have to write a blog post about the software your organization designs, and you don’t quite understand how it works.
Then there are times when you have to remind employees for the umpteenth time about the importance of recycling or not missing open enrollment, and you just can’t imagine how to make it sound exciting.
Corporate communication is no picnic. So, in the spirit of camaraderie, let’s discuss some common daily struggles:
1. Simply trying to write